Giving Spirit on Display on Madison Avenue

December 12, 2008

The 22nd annual Miracle on Madison Avenue presented by The Bank of New York Mellon was held on Sunday, December 7, 2008 and drew crowds of festive shoppers to the avenue. Over 100 participating Madison Avenue establishments generously contributed 20% of the day’s sales to The Children’s Aid Society’s health care programs.

Tamara Tunie with
members of the
Children's Aid Chorus

The shopping kicked off at noon with an opening ceremony that featured The Children's Aid Society Chorus and some very special guests. Event Chair Tamara Tunie of Law & Order: SVU, attending Miracle for the third year in a row, and Honorary Chair Ivanka Trump, real estate executive and the avenue’s newest retailer, joined Robert Kelly, CEO of The Bank of New York Mellon, C. Warren Moses, CEO of Children’s Aid and Matt Bauer, head of the Madison Avenue BID for the ribbon cutting.

On the afternoon of December 4th, Ms. Tunie visited Children’s Aid’s Philip Coltoff Center at Greenwich Village to attend a Chorus rehearsal. As the children prepared for their annual Miracle appearance, Ms. Tunie listened appreciatively and even joined in on one song.

Not only did everyone have a wonderful time at Miracle on Madison Avenue, but most importantly, vital funds were raised for health care for children served by Children’s Aid.

Pictured above, left to right: Matt Bauer, Tamara Tunie, Ivanka Trump, C. Warren Moses, Robert Kelly